Few people would – even if they could afford it – spend a million dollars on a car. But whether we’re talking about a car or a more abstract vehicle, an idea that has a price tag attached to it, sometimes you’d be foolish to not cough up that $1,000,000. An opportunity in the form of a sticker on a car or hiring a broke college student seems like it costs a fortune, but it’ll pay for itself tenfold. These are the business investments that have disguised themselves as typical business expenses. In an article on entrepreneur.com, author Sherre DeMao goes through the top five areas that are too often considered expenses by companies trying to survive the tough economic times, instead of being seen as the investments they are, as large growth companies understand. These five areas are:
- Image and Marketing: The decal on your personal vehicle is a good step, but as DeMao’s example shows, company-owned vehicles may be an answer to establishing your image in and all around the area. Other investments – like ads in pinpointed locations, a nice suit for networking events and meetings with potential clients, and a professional, fully customized website (hint hint) – will further help you promote your image and even pay for themselves in better exposure.
